The UK's original hair growth brand since 2012 — Queen's Award for Enterprise winner, trusted by 5 million customers, backed by trichologists. Biotin, caffeine & rosemary formulas for thicker, fuller hair. 50,000+ five-star reviews.
Free UK delivery, complete hair growth kits, and specialist collections for every hair concern.
The complete Watermans routine: Grow Me Shampoo + WonderBalm Conditioner + Grow Me Serum + GrowPro Gummies. The 4-product system recommended for maximum results, bundled at a better-value price.
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The most popular entry point for new Watermans customers — the Grow Me Shampoo and WonderBalm Conditioner set. The first step to thicker, fuller hair that millions of customers have taken since 2012.
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Free tracked UK shipping on all Watermans orders over £49.99 — most kit purchases qualify automatically. International shipping to 150+ countries also available at the checkout.
Shop Free Shipping →From daily shampoos to targeted serums — the award-winning Watermans range for every hair type and concern.
The product that started it all — Watermans' multi-award-winning Grow Me Shampoo. Biotin, caffeine, and rosemary work together to stimulate the scalp and support hair growth from the first wash. Sulfate-free, paraben-free, vegan. From £13.95.
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The perfect partner to Grow Me Shampoo — WonderBalm is a deeply nourishing conditioner with lupine protein and allium cepa that strengthens the hair shaft, reduces breakage, and adds shine without weighing hair down. From £13.95.
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Biotin-rich hair growth gummies designed to supplement the topical Watermans routine from the inside out. Support hair strength, reduce shedding, and address nutritional deficiencies that contribute to thinning and slow growth.
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A concentrated scalp serum applied directly to thinning areas — targeted caffeine and rosemary delivery for follicle stimulation at the root level. Available in regular and overnight formulations for all-day or overnight treatment cycles.
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Watermans was founded in 2012 by Gail Waterman with a single mission: to create effective, science-backed hair growth products for people experiencing thinning and hair loss — without the pharmaceutical side effects or the astronomical price tags of clinic treatments. Over twelve years, Watermans has built a customer base of over 5 million people across 150+ countries, earned 50,000+ five-star reviews, and become the only UK haircare brand to receive the Queen's Award for Enterprise. Their formulas are endorsed by certified trichologists, published in research literature, and continuously refined. Every 30 seconds, a new customer starts their Watermans journey. For good reason.
The only UK haircare brand to receive this prestigious royal recognition — awarded for innovation and international trade performance.
Biotin, caffeine, rosemary, allium cepa, lupine protein — every key ingredient backed by published research on hair density and growth.
Sulfate-free, paraben-free, vegan, and cruelty-free — effective formulas that don't compromise on ingredient ethics.
Dedicated ranges for postpartum hair loss, menopausal thinning, androgenetic alopecia, curly/afro hair, and male hair loss.
Pro Tip: Use the Watermans 3-step system consistently for at least 90 days — hair growth cycles mean results build over time. Most customers report visible changes in density and shedding reduction within 60–90 days of daily use. Start your routine →
What 5 million customers across 150 countries are saying about Watermans.
"After having my second baby I lost an alarming amount of hair. I tried multiple products with zero results before finding Watermans. By month three my shedding had reduced dramatically and I could see new growth along my hairline. By month five my hair felt thicker than it had in years. I've never been so relieved by a haircare product in my life."
"I've been thinning at the crown for years and was resigned to it. A trichologist friend recommended Watermans and I'm genuinely amazed. Three months of the shampoo, conditioner and serum and I can see visible regrowth at the crown. My hairdresser noticed before I said anything. The Queen's Award isn't a marketing gimmick — this brand is the real deal."
"I bought Watermans for menopausal hair thinning — a concern my doctor was unable to offer much help with. The specialist Menopause Kit is thoughtfully formulated and the results over 4 months have been meaningful. My hair feels denser, the daily shower drain is noticeably less scary, and my ponytail is visibly fuller. Outstanding product for an underserved problem."
Watermans is the most credentialed hair growth brand we've reviewed — and the credentials are earned, not manufactured. The Queen's Award for Enterprise is the UK's most prestigious business accolade. Five million customers across 150 countries is a global customer base that very few haircare brands can claim. Fifty thousand five-star reviews is statistically overwhelming endorsement. The trichologist approvals and clinical ingredient backing (biotin, caffeine, rosemary, allium cepa) give the science foundation that distinguishes Watermans from countless copycat brands. For anyone experiencing postpartum hair loss, menopausal thinning, androgenetic alopecia, or general hair density concerns — Watermans is the benchmark against which all other hair growth products should be measured.
Aalulu
Expert Score
Everything you need to know before starting your Watermans hair growth routine.
Join 5 million customers. The UK's original hair growth brand. Queen's Award for Enterprise winner. 50,000+ five-star reviews. Every 30 seconds, someone starts their Watermans journey.
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